Firm Wins Six Grand Prix, Including Titanium Grand Prix
NEW YORK, July 2, 2021 – Leading global communications consultancy Ketchum was honored with 26 Cannes Lions for its work on behalf of its clients, including the Grand Prix in Titanium Lions for its work with Essity’s “#wombpainstories” campaign in partnership with AMV BBDO, Chelsea Pictures, Publicis Poke and Zenith.
Considered one of the most coveted awards of the Cannes Lions Festival, Titanium Lions celebrate game-changing campaigns that break new ground in branded communications. The #wombpainstories campaign utilized True View technology and world-class female animators to chronicle the experiences of people with wombs, on behalf of personal health and hygiene company Essity. Titanium Lions Jury President Susan Credle said of the campaign, “This work is going to teach women about their bodies, and this work is going to teach doctors about women’s bodies, and for [the jury], that was exceptional. We actually felt that we could see medical books being rewritten because of this campaign.”
In addition to the Titanium Grand Prix, #wombpainstories won the Grand Prix in the Health & Wellness show, and Essity’s #wombstories won the Film and Film Craft Grand Prix trophies. Ketchum and its partner agencies also won two more Grand Prix on behalf of their work for Cheetos and Mastercard.
“These Cannes Lions are a direct reflection of the relationships we’ve built with our clients and across our integrated agency teams, most of whom have been partners of ours for many years,” said Mike Doyle, partner, president and CEO of Ketchum. “Together we create programs that reach people on both an intellectual and an emotional level, producing results that make a lasting impact on their businesses and that are also meaningful to society at large.”
On behalf of its clients, Ketchum and its agency partners won six Grand Prix Lions, seven Gold Lions, seven Silver Lions and six Bronze Lions across 13 Lions show categories – Titanium, Glass, Health & Wellness, Film, Film Craft, Brand Experience & Activation, Social & Influencer, PR, Creative Strategy, Direct, Entertainment for Sport, Creative Effectiveness, and Creative Business Transformation. The Cannes Lions International Festival of Creativity was held fully virtually for the first time in its nearly 70-year history, and the award program combined entries from work conducted in the 2020 and 2021 entry periods. These latest awards bring Ketchum’s total Cannes Lions wins to 131 since PR was first recognized by the festival in 2009.
“In this global celebration of creativity, it’s a real point of pride for us to be the most awarded firm in our industry since the inaugural PR Lions show in 2009,” said Betsy Quinn, partner and global awards director for Ketchum. “Our consistently strong performance, underscored by these six Grand Prix wins in this year’s festival, is a testament to the deep commitment to creativity and purpose we share with our clients and agency partners.”
Ketchum and its clients won Cannes Lions in the following categories:
Titanium Lions
TITANIUM GRAND PRIX
“#wombpainstories”
Essity with AMV BBDO, Chelsea Pictures, Publicis Poke, Ketchum and Zenith
Glass Lions
GOLD: GLASS LION FOR CHANGE
“#wombpainstories”
Essity with AMV BBDO, Chelsea Pictures, Publicis Poke, Ketchum and Zenith
Health & Wellness Lions
GRAND PRIX: BRAND-LED EDUCATION & AWARENESS – INTEGRATED CAMPAIGN
“#wombpainstories”
Essity with AMV BBDO, Ketchum, Chelsea Pictures, Publicis Poke and Zenith
GOLD LION: BRAND-LED EDUCATION & AWARENESS – BRANDED CONTENT & ENTERTAINMENT (FILM, TV AND ONLINE FILM CONTENT)
“#wombpainstories”
Essity with AMV BBDO, Chelsea Pictures, Publicis Poke, Ketchum and Zenith
SILVER LION: HEALTH AWARENESS & ADVOCACY – BRAND-LED EDUCATION & AWARENESS (FILM CRAFT: USE OF MUSIC/SOUND DESIGN)
“#wombpainstories”
Essity with AMV BBDO, Chelsea Pictures, Publicis Poke, Ketchum and Zenith
SILVER LION: CONSUMER PRODUCTS PROMOTION – OTC PRODUCTS/DEVICES (FILM CRAFT/DIRECTION)
“#wombpainstories”
Libresse with Chelsea Pictures, AMV BBDO, Ketchum and Zenith
Social & Influencer Lions
GOLD LION: SOCIAL INSIGHTS & ENGAGEMENT – AUDIENCE TARGETING/ENGAGEMENT STRATEGIES
“Super Wendy’s World”
Wendy’s with VMLY&R, Ketchum and Spark Foundry
SILVER LION: SOCIAL INSIGHTS & ENGAGEMENT – INNOVATIVE USE OF COMMUNITY
“Super Wendy’s World”
Wendy’s with VMLY&R, Ketchum and Spark Foundry
PR Lions
GOLD LION: CULTURE & CONTEXT – MARKET DISRUPTION
“True Name”
Mastercard with McCann New York and Ketchum
SILVER LION: CONSUMER SERVICES/BUSINESS TO BUSINESS
“True Name”
Mastercard with McCann New York and Ketchum
Creative Strategy Lions
GRAND PRIX: FOOD & DRINK
“Can’t Touch This”
Cheetos with Goodby Silverstein & Partners, Ketchum and Dummy Films
BRONZE LION: CHALLENGES & BREAKTHROUGHS – MARKET DISRUPTION
“True Name”
Mastercard with McCann New York and Ketchum
Entertainment Lions For Sport
BRONZE LION: FANS & COMMUNITY – FAN ENGAGEMENT
“Wendy’s Feast of Legends”
Wendy’s with VMLY&R, Alpha Graphics, Ketchum and Spark Foundry
Film Craft Lions
GRAND PRIX: PRODUCTION – DIRECTION
“#wombstories”
Libresse with Chelsea Pictures, AMV BBDO, Ketchum and Zenith
GOLD LION: POST-PRODUCTION – ANIMATION
“#wombstories”
Essity with AMV BBDO, Ketchum, Chelsea Pictures, Publicis Poke and Zenith
SILVER LION: PRODUCTION ART – ART DIRECTION
“#wombstories”
Essity with AMV BBDO, Ketchum, Chelsea Pictures, Publicis Poke and Zenith
Film Lions
GRAND PRIX: HEALTHCARE
“#wombstories”
Essity with AMV BBDO, Ketchum, Chelsea Pictures, Publicis Poke and Zenith
GOLD LION: VIRAL FILM
“#wombstories”
Essity with AMV BBDO, Ketchum, Chelsea Pictures, Publicis Poke and Zenith
BRONZE LION: TV/CINEMA FILM – CONSUMER DURABLES
“XMess”
Essity with AMV BBDO, Somesuch, Ketchum, Finn Communications Limited and Zenith
Creative Effectiveness Lions
BRONZE LION: NOT-FOR-PROFIT/CHARITY/GOVERNMENT
“Life Lolli”
KMSZ (Düsseldorf Bone Marrow Donation Center) with BBDO Düsseldorf, Ketchum Germany, Craftwork, Fuse, OMD Germany, AREASOLUTIONS and Peter Schmidt Group
Brand Experience & Activation Lions
GRAND PRIX: CULTURE & CONTEXT – MARKET DISRUPTION
“True Name”
Mastercard with McCann New York and Ketchum
SILVER LION: RETAIL EXPERIENCE & ACTIVATION – CUSTOMER ACQUISITION & RETENTION
“True Name”
Mastercard with McCann New York and Ketchum
SILVER LION: EXCELLENCE IN BRAND EXPERIENCE – LAUNCH/RELAUNCH
“True Name”
Mastercard with McCann New York and Ketchum
Ketchum and its clients were shortlisted for 26 additional awards across 13 Lions shows.
About the Cannes Lions International Festival of Creativity, June 21 to 25, 2021
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly-coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile and Integrated advertising, as well as the best Media, Direct, PR, Integrated, Creative Effectiveness, Creative Data, Innovation, Entertainment and Music ideas. The festival is also the only truly global meeting place for advertisers, advertising and communication professionals.
About Ketchum
The winner of 131 Cannes Lions and PRovoke’s Global Creative Agency of the Year, Ketchum is the most creatively awarded firm in our industry. We’re equal parts human-centered and business-focused, empathetic and intelligent. As a global communications consultancy, we combine the deep industry and specialty expertise of boutique firms with global reach to find unexpected connections that lead to lasting relationships and work that matters. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective o3/f three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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